Delight customers and boost organic sales with a birthday email (and coupon!) on their special day.
Who doesn’t like receiving kind wishes on their birthday? Send birthday emails that increase brand loyalty and build stronger relationships with your customers. And yes, it’s a piece of cake!
Why send birthdays emails?
Because it’s really good for your business.
Birthday emails are one of the most effective emails you can send. Compared to regular promotional emails, they have a:
- 481% higher transaction rate
- 342% higher revenue per email
- 179% higher unique click rates
Even the least active of your customers will be pleased to get a personal birthday email wishing them a happy birthday. An eye-catching email and well-worded birthday message can help drive traffic to your site and remind customers about the products you offer.
Include a can’t-resist coupon
Encourage customers to treat themselves with a special WooCommerce birthday discount, deal, or offer from your store. Since it’s their birthday they’ll feel more inclined to make an unplanned purchase — and a coupon with a genuine offer might be just the nudge they need.
Customize your birthday emails
Craft a special WooCommerce birthday email that’s on-brand. Add a fun image or GIF for a lighthearted and celebratory tone. Don’t forget to add your customer’s name to the subject line and message! A simple and genuine message goes a long way.
Get your timing right
Even the most organized business couldn’t possibly keep track of every customer’s birthday! Fortunately, you don’t have to. With AutomateWoo, you can automatically send WooCommerce birthday emails when certain conditions are met — before, on, or after the customer’s birthday.
Ask for birthdays at checkout
Need to gather birthday information from your customers? All you have to do is ask. Add a birthday field to your checkout and let customers know they’ll get a complimentary treat on their birthday.